Veda Mandir Retention Report
| Channel | Spend | Txns |
Revenue | CPT | ROAS |
|
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Organic (Repeat) is derived: total business txns
and revenue (v3/metrics day-wise) minus the Channel Report growth
totals (deep-dive blended) minus Retargeting (retargeting module
ledger). Retarget spend = message send costs, provisional for the
latest 2–3 days while Meta reconciles billing. All revenue
net of GST (÷1.18). CPT = spend per transaction. The latest
1–2 days can skew negative until metrics day rows land.