Meta = new transactions from Meta ads. Google = new transactions from Google ads.
CST = phone-team transactions closing Meta + Google driven leads.
Retention = retargeting campaigns (retention / whatsapp / personalised retarget).
Organic/Others = all remaining sources (organic, puja WhatsApp, etc.) = Total minus the named columns.
CST & Retention are from top sources per puja and may undercount on smaller pujas; Total Txns is always exact and all columns sum to it.
In single-language view: Live Date = campaign activation, Puja Date = performed date. Revenue net of GST. Sorted by spend. Ad spend provisional for the latest 2-3 days.