Source: uatadmin per language. Spend/txns/devotees from source-puja-report; New/Old Revenue from metrics (revenue_growth / revenue_crm), net of GST. CPND = Spend / New Devotees. New includes CST calls (Meta New += CST; Google New += CST Google + Google Play). New (green) = first-time buyers; Old (amber) = returning. Ad spend is provisional for the latest 2-3 days while Meta reconciles billing.